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Insights onAI visibility
Practical guides on Answer Engine Optimization, AI citation strategy, and getting your business recommended by ChatGPT, Perplexity, Google AI, and every major AI platform.
What Is AEO? The Complete Guide to Answer Engine Optimization
AEO stands for Answer Engine Optimization — the practice of optimizing a business so AI assistants like ChatGPT, Perplexity, and Google AI recommend it by name. This guide covers what AEO is, why it matters, and how it works.
AEO vs SEO: What's the Difference and Why It Matters in 2026
SEO gets you a link on a results page. AEO gets your business named as the answer. Here's how the two disciplines differ, where they overlap, and why AEO is becoming the higher-priority investment for businesses in 2026.
How to Get Your Business Cited by ChatGPT and Perplexity: A Step-by-Step Guide
ChatGPT and Perplexity recommend businesses by name when users ask for help. Here is a step-by-step guide to making your business one of them — from schema markup and content structure to brand authority and AI crawler access.
Iris Digital Consulting vs. the Competition: How We Compare to Other AEO Agencies
AEO agencies charge $3,000 to $25,000 per month and target enterprise clients. Iris Digital Consulting starts at $1,680 for the first month and $880 per month ongoing on Launch, offers county exclusivity on the Dominate tier, and includes template or custom AI-optimized website builds. Here is an honest comparison of how we differ from every other agency in the space.
How AI Tools Like ChatGPT Decide Who to Recommend
AI assistants like ChatGPT, Perplexity, and Google AI do not pick businesses at random. They follow a specific decision process based on source quality, brand authority, and structured data. Here is how that process works and how to influence it.
What Is a GEO Score and How Is It Calculated?
A GEO score measures how visible and citable a business is to AI platforms like ChatGPT, Perplexity, and Google AI Overviews. Scored from zero to 100 across five pillars, it tells you exactly where your AI visibility stands and what to fix first.
What Is E-E-A-T and Why Does It Matter for AI Visibility?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google uses it to evaluate content quality, and AI assistants like ChatGPT and Perplexity use similar signals to decide which businesses to cite. Here is what each letter means and how to demonstrate it.
AEO for Local Service Businesses: The Complete Guide to Getting Cited by AI
Local service businesses — roofers, plumbers, HVAC companies, law firms, financial advisors — are the biggest beneficiaries of AEO. When a customer asks ChatGPT or Perplexity for the best provider in their area, AI names one business. This guide shows how to make it yours.
How to Optimize Your Website for AI Crawlers: A Technical Guide
AI assistants like ChatGPT, Perplexity, and Claude use web crawlers to read your website. If your site blocks these crawlers or makes content hard to extract, AI cannot cite your business. This guide covers every technical step to make your site fully accessible to AI.