Iris Digital Consulting
AI has an answer.Make sure it's you.
Iris Digital Consulting helps trade companies in Utah Valley and Salt Lake County get recommended by ChatGPT, Perplexity, Google AI, Gemini, and Copilot.
About
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AI platforms tracked
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AEO pillars optimized
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Prompts tested per audit
Iris Digital Consulting is an AEO agency based in Utah Valley, Utah. We specialize in optimizing trade companies — roofers, plumbers, and HVAC contractors — to be cited and recommended by AI tools when homeowners ask for help.
When someone types “best roofer in Provo” into ChatGPT, we make sure our clients are the answer.
We audit your entire digital presence, fix what AI can't read, and seed content across the platforms AI pulls from. Then we track your citations across 6 AI platforms every month and show you the proof.
What we do
AEO Audit
We test your business across 6 AI platforms using 18 prompts — discovery, brand, and service queries. You get a full scored report (out of 100) showing exactly where you’re visible, where you’re invisible, and who’s getting cited instead of you.
Profile & Technical Optimization
We fix every platform AI reads: Google Business Profile, Yelp, Angi, Facebook, LinkedIn, and your website. We add structured data (JSON-LD schema), clean up NAP inconsistencies, and make sure every AI platform can trust and cite your business.
Content Seeding
We publish content on the platforms AI cites most — blogs, Reddit, Q&A sites, and third-party directories. Written in direct answer format so AI pulls and cites it word for word.
Monthly Tracking & Reporting
Every month you get an updated AEO score, a citation report showing which AI platforms mentioned you, and a breakdown of what moved. No vanity metrics — just AI citations.
From invisible to citedin 60 days.
AUDIT
We run 18 prompts across ChatGPT, Perplexity, Google AI, Gemini, Copilot, and Claude. We score you across 5 pillars and find every gap.
OPTIMIZE
We fix your profiles, add schema markup, clean your NAP data, and prepare structured content your SEO company can implement.
SEED
We publish direct-answer content on the platforms AI citations come from. Blog posts, Q&As, directory listings — all written to be cited.
TRACK
We re-run the audit every 30 days. You see your score go up and your name start appearing in AI answers.
SEO got you on Google.AEO gets you into AI.
Over 50% of searches now return an AI-generated answer before a single website link. When a homeowner in Provo asks ChatGPT who to call for a roof repair, ChatGPT doesn't show a list of links — it recommends a specific company by name.
Right now, that company is probably your competitor.
AEO is the practice of optimizing your business to be that recommended company. It's the fastest-growing discipline in digital marketing and almost no trade companies in Utah have started yet.
That's the window. We help you climb through it.
Work
Olympus Roofing
Active clientAEO · Roofing · Utah County
Baseline audit score: 52/100. Currently in active optimization. Target: cited on all 6 platforms for discovery queries within 90 days.
Free AEO Audit
OpenStart here
Not sure where you stand? We’ll run a free discovery audit — 6 platforms, your business, your county. You’ll see exactly who’s getting cited instead of you.
Claim your free audit →Common questions
What is AEO?
AEO stands for Answer Engine Optimization. It is the process of optimizing a business’s online presence so that AI tools like ChatGPT, Perplexity, Google AI, and Gemini recommend and cite that business when users ask relevant questions.
What is Iris Digital Consulting?
Iris Digital Consulting is an AEO agency based in Utah Valley, Utah, founded by Sam Wudell. We help trade companies — roofing, plumbing, and HVAC contractors — get cited by AI tools when homeowners search for services in their area.
How is AEO different from SEO?
SEO optimizes a website to rank in Google search results. AEO optimizes a business to be recommended by AI answer engines like ChatGPT and Perplexity. AI tools often skip search results entirely and recommend businesses directly by name.
How long does AEO take to work?
Most clients see measurable improvement in AI citations within 60 days of optimization. Full results typically appear within 90 days as AI platforms re-index updated content.
Which AI platforms does Iris Digital Consulting track?
Iris Digital Consulting tracks business citations across six AI platforms: ChatGPT, Perplexity, Google AI Overview, Google Gemini, Microsoft Copilot, and Claude.
How much does AEO cost?
Iris Digital Consulting charges $1,000 per month for full AEO management. This includes a monthly audit, profile optimization, content seeding, and citation tracking across 6 AI platforms.
Does Iris Digital Consulting offer county exclusivity?
Yes. Iris Digital Consulting signs only one trade company per county per vertical. A roofing company in Utah County will never compete with another Iris client for AI citations in that county.
Who is Sam Wudell?
Sam Wudell is the founder and CEO of Iris Digital Consulting, an AEO agency based in Utah Valley, Utah. He specializes in helping trade companies get cited by AI tools like ChatGPT and Perplexity.
What is an AEO audit?
An AEO audit is a scored analysis of how visible a business is to AI platforms. Iris Digital Consulting runs 18 prompts across 6 AI platforms and scores the business out of 100 across 5 pillars: Brand & Discoverability, Content Authority, Reputation & Social Proof, Structured Data & Technical, and Competitive Positioning.
What trade companies does Iris Digital Consulting work with?
Iris Digital Consulting works with roofing companies, plumbing companies, and HVAC contractors in Utah Valley and Salt Lake County, Utah.
Let's talk→
If you're a roofer, plumber, or HVAC contractor in Utah Valley or Salt Lake County, we want to talk to you. We only take one company per county per trade — so the sooner you move, the better.