Iris.

We saw the shift before anyone else did.

Iris Digital Consulting is an AI optimization company based in Orem, Utah. We help businesses get cited by ChatGPT, Perplexity, Google AI, Gemini, Copilot, and Claude.

Why we exist

In 2025, local businesses started losing leads. Not because their SEO was bad — because customers stopped using Google.

People now ask AI directly. “Who is the best roofer near me?” goes to ChatGPT, not a search bar. The businesses AI recommends win the call. Everyone else is invisible.

Sam Wudel and Miles Chamberlain founded Iris Digital Consulting to solve that problem. We built our own audit and optimization methodology — and proved it on ourselves first.

AEO — Answer Engine Optimization — is not a trend. It is the next decade of digital marketing. AI answer engines are replacing search result pages, and the businesses that adapt first will own their market.

Founders

Sam Wudel, Founder and CEO of Iris Digital Consulting

Sam Wudel

Founder & CEO

Founder and CEO of Iris Digital Consulting. Sam combines a deeply technical background with real business operations experience and leads Iris as a marketing professional—focused on where demand actually forms now, inside AI answers as well as traditional channels.

He built the Iris audit pipeline — an automated system that crawls websites, scores AI visibility across six pillars, and outputs a prioritized action plan. It runs on the same technology stack used for client audits.

Sam specializes in Answer Engine Optimization, JSON-LD structured data, AI citation strategy, and building websites engineered from the ground up for AI discoverability.

LinkedIn
Miles Chamberlain, Co-Founder and Chief Revenue Officer of Iris Digital Consulting

Miles Chamberlain

Co-Founder & Chief Revenue Officer

Miles is a top-performing sales leader in pest control and home services—most recently as a leading representative at Aptive, one of the largest residential pest-control brands in the country. He knows how to run a territory, close high-trust work, and build teams around repeatable revenue.

Beyond the corporate track, he has founded and operated his own companies—including window cleaning and a coaching business—so he understands growth from both the sales floor and the owner's chair.

At Iris, Miles leads revenue and client partnerships: onboarding, county exclusivity agreements, and the relationships that carry clients from first call through live optimization.

LinkedIn

How we measure AI visibility

Our audit methodology is built on six pillars and tested against six AI platforms.

  • AI Citability

    Whether AI tools quote or reference the business by name when asked relevant questions. Measured by running discovery, service, and brand prompts across ChatGPT, Perplexity, Google AI, Gemini, Copilot, and Claude.

  • Brand Authority

    How consistently the business appears across directories, social platforms, and third-party sources. AI builds trust from the same signals humans use — reviews, mentions, and consistent information.

  • Content E-E-A-T

    Experience, Expertise, Authoritativeness, and Trustworthiness signals in the content. AI recommends businesses it can verify. E-E-A-T signals are what make a business verifiable.

  • Technical GEO

    Whether AI crawlers can access, read, and understand the site. Includes robots.txt configuration, llms.txt, sitemap, structured data, and page speed.

  • Schema & Data

    JSON-LD structured data that tells AI exactly what a business is, who runs it, where it operates, and what it offers. The language AI uses to categorize and cite businesses.

  • Platform Optimization

    How well the site performs across mobile, speed, image format, security headers, and accessibility. AI platforms favor fast, accessible, well-structured sites.

What Iris Digital Consulting does

We offer two core services: AI optimization for existing businesses, and AI-optimized website building from the ground up.

AEO / GEO Optimization

We audit your AI visibility across ChatGPT, Perplexity, Google AI, Gemini, Copilot, and Claude. Then we optimize your schema, content, and authority signals so AI recommends your business by name.

Learn about our process

AI-Built Websites

Custom websites with sub-second load times, JSON-LD schema baked in, and content written in passages AI can quote directly. Not a template — a site engineered for AI discoverability.

See our website packages

Why businesses trust Iris Digital Consulting

We proved the methodology on ourselves before offering it to anyone else. Our own GEO score went from 47.2 to 71.6 in three days — and we published the full case study so anyone can verify it.

EIN Registered

US business entity

Based in

Orem, Utah

Own GEO Score

47.2 → 71.6 in 3 days

County Exclusivity

One client per vertical per county

Ready to show up in AI answers?

Start with a free AI visibility audit. We score your business across six pillars and show you exactly where AI is recommending your competitors instead of you.

Get your free auditContact us